Bottoms up for self-publishing!

Think of me on Saturday afternoon: I will be standing up in a room full of bloggers and giving a 20-minute presentation on self-publishing. And not just self-publishing, but "How to successfully self-publish". Yikes!

Get on your glam rags!

© Tolga Bayraktar | Dreamstime.com

And, we not talking about any old bloggers, we're talking about BritMums Live bloggers! This weekend Britain's largest collective of social influencers are gathering en masse in London to hone their blogging and writing skills. Now you see why I need a bit of positive thought energy.

So far my Labrador has heard the presentation fives times and he hasn't laughed once at my jokes (note to self: remove attempt at humour). Tonight, I shall try it out on my husband. I suspect he will be less forgiving than the dog, but at least he might be able to keep his eyes open for the duration of the talk.

A no-brainer

This week I tried something new. I attempted to step inside the right hemisphere of my brain and find my inner peace. Pardon? Yup, you heard correctly. So if you need me, that's where I'll be: connecting with the 'here and now', thinking in pictures and receiving energy streams. And before you dismiss this as a load of codswallop, I heard about it from a brain scientist. So there.

Turning to the right-side of my brain

Let's backtrack a little. It has been a busy old week. I have been juggling the usual demands of family life with a promotion/sale of my book and preparation for a 45-minute presentation on self-publishing at the BritMums conference later this month. In between cooking supper and packing school bags, I have been padding back and forth to the computer to proof power-point slides and check the latest figures on my book sales.

By mid-week, my brain was firing on all circuits and refusing to switch off at the requisite times. I was completely plugged into my work, but also slightly removed from reality. And despite all the brain chatter, my focus was becoming slightly glazed. Cue neuroanatomist Dr. Jill Bolte Taylor, who gave an influential TED Talk back in 2008 about a stroke she suffered aged 37. (Don't worry, I didn't have a stroke.)

In 1996 Jill suffered a severe brain haemorrhage and over the course of a morning witnessed a deterioration in her self-awareness, speech and motion as the left side of her brain shut down. Despite all the trauma of the stroke, she found the experience of existing solely in the right side of her brain strangely uplifting. 

Erasmus, father of the ebook?

Ever since some bright spark from Mesopotamia in 3200 BC invented a system of writing, we have used the written word to express ourselves. For centuries, across different civilisations, authors and poets have acted on an innate need to communicate their thoughts and feelings. Quite apart from artistic expression, we owe our advance as a species to our inclination to record and share knowledge. Last Sunday this desire to write became part of our debate at the Henley Literary Festival during a session on ebooks and self-publishing.

Discussing the magic of ebooks:
Lucy Cavendish, Emma Clark Lam and Clive Limpkin

In amidst the feverish talk of marketing and earning commission, my fellow panelist Clive Limpkin reminded us that ebooks provide an opportunity for people to write, just for the sake of writing. Because very little expense is involved in producing an ebook, it can be a vehicle for an autobiography, a specialist text, or that novel you have always wanted to write (but couldn't get published through the traditional channels). 

To e-, or not to e-?

Not so long ago I felt like I was waging my own ebook revolution. Having published my first novel as a Kindle book on Amazon last year, I faced a dual challenge: I had to sell my novel, but I also had to make the case for reading books in a digital format. Amongst my own group of friends, I was often required to help would-be readers download a Kindle app before they could go on and purchase my book. It was a hybrid sales/computer-support role that I never envisaged for myself when I set out to write a family saga set in the second-world war.

Next week I am participating in a session at the Henley Literary Festival on ebooks and self-publishing - the prospect of which has sparked some navel-gazing. Coincidentally, I also happened upon a feature by Jonathan Franzen in The Guardian which takes a swipe at Amazon and self-publishing, in the midst of a complex argument about the perils of modernity. Here is an extract:

Only available as an ebook on Amazon

"Amazon wants a world in which books are either  self-published or published by Amazon itself, with readers dependent on Amazon reviews in choosing books, and with authors responsible for their own promotion. The work of yakkers and tweeters and braggers, and of course people with the money to pay someone to churn out hundreds of five-star reviews for them, will flourish in that world."