All hail the House of Winser!

People watching:
Kim Winser, OBE and founder of Winser London

So what do Yasmin Le Bon, Emma Watson and David Beckham have in common? In one way or another, they have all modelled clothes for Britain's very own queen of retail, Kim Winser. Yasmin is currently the face of Kim's newest and eponymous label, Winser London, while Emma Watson was snapped last year in a Winser trench coat (yes Winser, not Burberry!) on her way back from the Oscars. Back in 2000, when Kim was boss of Pringle, the Scottish knitwear manufacturer, David Beckham burnished the brand by choosing to don a Pringle sweater for the launch of his first book.

Yasmin Le Bon in that coat!

Many of us love poring over what the stars choose to wear, but sometimes the more interesting story is the person behind those clothes. Kim Winser, who has earned a reputation for reviving ailing brands, such as Pringle, Aquascutum and Agent Provocateur, has set herself a fresh challenge: to turn Winser London, her 2013 internet start-up, into a global brand. 

Kim founded Winser after she spotted a gap in the market. "I was passionate about an area... that was not being fulfilled, the area of fashionable clothes with a great luxurious quality but at truly amazing prices," she told me in a recent interview.

Although the brand started out two years ago as an online business, the clothes are now available in John Lewis and two of Winser's own stores in Gerrards Cross and Marlow. After running more established businesses like Pringle and Aquascutum, Kim finds she is back to being "seriously hands on" as she sets about transforming her vision into tangible success. "My whole career has been a learning curve for launching Winser London."