Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, 14 November 2012

Mummy grows up

Mummies become more confident

I have noticed a new phenomenon over the past few months: the emergence of a woman called Mummy. Everywhere you look online, there are mummies coming out of the closet.

I did a quick scan of my Twitter follows/ers - lots of the women describe themselves as a 'mum', 'mummy' or 'mom'. There is something significant about using the word mummy as opposed to mother - it implies (and publicises) a more intimate relation with your children.


Even those who don't choose to brand themselves as mummies employ descriptions such as 'bedtime-story reader' (again proof of maternal intimacy) or proudly list their children by name. 
In this age of information, Twitter asks us to define ourselves in a capsule and all of these woman see motherhood  - or mummyhood - as an important part of their public identity.